Image of Primerica's Headquarter

About Primerica

Primerica Canada's roots date back to 1986 when the company began a revolutionary crusade to transform the life insurance industry.

Primerica originated the "Buy Term and Invest the Difference" philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family's future.

In 2010, Primerica became a newly independent company and is traded on the New York Stock Exchange under PRI. As the largest independent financial services marketing organization in North America, our goal is to dominate the changing financial services landscape for Main Street North America.


  • Primerica Life Insurance Company of Canada has an A+ rating from A.M. Best*
  • From coast to coast, Canadian families have more than $149 billion of life insurance coverage through Primerica**
  • Primerica Canada currently administers more than $19 billion in Canadian assets***

* As of November 15, 2023. A.M. Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F.

** As of December 31, 2023 for Primerica Life Insurance Company of Canada.

*** Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, 12/31/2023, for the following affiliated companies: Primerica Life Insurance Company of Canada, and PFSL Investments Canada Ltd., mutual fund dealer, Head Office: Mississauga Ontario.